OWEN GLENISTER'S AS MEDIA BLOG

Audience Research from survey

Risk Assessment

Hazard                        Risk                    Control measurements                 Risk rating 4 high 1 how

trip hazard                   could trip                 look out for hazards                               2
Equipment and
cables

Wet Hazard -
making the                slipping and               look out for hazards                               2
person slip                injuring yourself


Any type of elec-        electrocute               look out for hazards                               3
tribal equipment         yourself
damaged by liquid
or food substance


red light wires           could trip on wires     look out for hazards                               1

stones around           kick a stone and hurt    look out for hazards                              1
the beach                  yourself

cars                          when driving              look out for hazards                                4

Reason for music video choice

OHD - Priorities

Reason why I have chosen this song for my music video is because it has a easy tune to follow which I can use to create a good music video, as well as having little words during the song which takes lip syncing out of the picture, however it has a man at the start an the end which my dad will be voicing due to me believing he will fit this role well, the song is a chill song which therefore I can have my friends take part and help during the recording and take part in my film. The song isn't massively long so therefore I should be fine with how my filming would go for this song.

Music Ideas

My music video ideas will be based around a song which is slow passed and chilled, this is because the weather is often not great so I would be able to use this in a way which helps portray my music video better, as well as following the conventions which will make the music video more understandable as well as people knowing why I have filmed it in such a way due to the weather and the background the way the actors are acting and the song choice to all link in to make the music video understandable.

OHD - Priorities

This is my chosen music choice which I will have my dad and my friends to help me out. At the start my dad will be playing the voice of the man who's voicing at the start and end of the film as well as using certain props like money and chairs to help my filming.

During the video I will have a group of friends and one of them stuck in side and wanting to go out, but isn't a load, the song words give this a reason for why I have chosen this to happen during my music video. 

The beginning of my music video, it will start off black and white with an older actor who is saying the words of the song, which is about life. This goes on for about 30 seconds throughout this time I will be using various different camera angles and shots as well as slowing down certain shots to make it look better and more like a music video. As well as this being played in a small dark room with little to no light coming into the room, the only source of light should be the lamp from which is shadowing him throughout his part. This will be used with Red Heads which will create a better effect for my film.

further on in my music video I will have some people playing a trumpet and other instruments, especially as the trumpet is the main instrument during the music video, therefore I can use the trumpet in different shots and angles as people play the instrument in the recording room in music.

As well as having a group of my friends which will also be portrayed as the band, because the song is fun and lively as well as being chill, I will be filming them in bournemouth going into the sea and walking round where the beach huts are as well as other various places of bournemouth, with portrays fun and excitement.

The end of the film will end how it started black and white and with the older actor sat down and saying the end words to the song. 

Music Genre

The music genre related to my music track that I will be doing in my music video is a ENTER ANSWER.



CINEMATOGRAPHY


The cinematography or a director of photograph is the person in charge of actually shooting the film. He is the head of the camera and lighting departments, and as such he has a big role in the making of any music video. The use of light can influence the meaning of a shot. For example, film makers often portray villains that are heavily shadowed or veiled, using silhouettes. Techniques involving light include backlight and under lighting. Responsible managing camera crews and lights crews, they oversee the selection and manipulation of technical equipment to create striking images on screen. The visual Impact of a film is driven by the creative choices a cinematographer makes. In the early motion picture age before an organized structure or specific job roles were defined, cinematographers were the sole creators of the entire film production on the set. They were also the directors on the set.


MUSIC ARTIST AND CHARACTERS

The music artists I have used is a school student and a school teacher who will be playing certain instrument which are heard in the song, this is a drum kit and a saxophone. This will be edited into my music video between parts of where my characters of the song are being shown, I have two main actors who is my dad and step mum who are shown in the light of happiness and joy as they go round sandbanks and other parks around Poole, where they are walking, sitting and running around.

SETTING and LOCATION

The setting and Location of my music video is my dads house where I have used a bedroom as a desk and working room, in which he tells a story about being happy, this then changes to him and his wife being outside in the nice day light and being happy, furthermore this cuts to a music room in which two other characters are playing instruments of the song which will piece together nicely to show effect of the song, the song continuously jumps from my dad in the room to outside to the people playing the instruments. Location is mainly the beach as well as a park and a walk way.


LIGHTING

There is mix lighting during my recording this is such as bright lighting and medium lighting to darling lighting and lighting which has been made by red light to help show light on certain parts and places to add effects during the song.

Story Board

Sound

Sound consists of two main forms diegetic sound which is already present in the film and non - diegetic sound which can be edited in. Sound is absolutely essential in any music video as this is the main reason for why people watch and listen to them, to gain a sense of art via different artists'. Sound, like footage can be edited to create different effects and variations to the normal vocals that we hear.

Sound Parallel is when the music matches the mood of the video. An example would be if the song was slow then the music video would also be sad. As well  if it was a sad song then the video would be also sad. Some music videos have diegetic sound, where they include sound from the surroundings, such as birds, police sirens that make the video seem more realistic. However, the music itself is non-diegetic sound.

Key Terms:

• Diegesis 
• Sound Scape
• Score (music)
• Diegetic
• Non-diegetic
• Volume control
• Dialogue

- Speech, language and accents

• Mode of address 
• Direct of address
• Voiceover 
• Ambient sound 
• Sound bridging (part of continually editing)
• Sound perspective
• Sound Effects

- Naturalistic vs un-naturalistic
- Foley

• Synchronous 
• Asynchronous
• Incidental musk
• Sound mouth

Set mood/atmosphere 

Romantic, http://www.youtube.com/watch?v=h7xddcpYlz8

Thrilling, http://www.youtube.com/watch?v=wCfWHqrYUgo

Heroic, http://www.youtube.com/watch?v=UCjoOOrgVMM

Diegesis - a narrative or plot, typically in a film.
Soundscape - a piece of music considered in terms of its component sounds.


Score - The written or printed form of a composition in which the instrumental or vocal parts appear on separate staves vertically arranged on large pages full score or in a condensed version, usually for piano short score or voices and piano vocal score the incidental music for a film or play.

Diegetic -  In filmmaking, the term is used to name the story depicted on screen, as opposed to the story in real time that the screen narrative is about. Diegesis may concern elements, such as characters, events, and things within the main or primary narrative.

Non-diegetic -  sounds that have been added in, this can include things like music, a narration and sound effects. 

Volume control - Volume controlled continuous mandatory ventilation. a feature on audio equipment for adjusting the sound level; traditionally a potentiometer.

Dialogue - a conversation between two or more people as a feature of a book, play, or film. 

Mode of address - A genre is a semiotic code within which we are 'positioned' as 'ideal readers' through the use of particular 'modes of address'. Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text.

Direct of address - the name of the person (normally) who is being directly spoken to. It is always a proper noun. It does not have any grammatical relationship to any part of the sentence. It is set off by commas.

Voiceover -  a piece of narration in a film or broadcast, not accompanied by an image of the speaker.

Ambient sound -  means the background sounds which are present in a scene or location. Common ambient sounds include wind, water, birds, crowds, office noises, traffic, etc. Ambient sound is very important in video and film work.

Sound bridging - type of sound editing that occurs when sound carries over a visual transition in a film. This type of editing provides a common transition in the continuity editing style because of the way in which it connects the mood, as suggested by the music, throughout multiple scenes.

Sound perspective - A sound's position in space as perceived by the viewer given by volume, timbre, and pitch. Previous definition Sound over. Next definition Sound Stage.

Sound Effects - a sound other than speech or music made artificially for use in a play, film, or other broadcast production.

Synchronous - existing or occurring at the same time.

Asynchronous - not existing or occurring at the same time.

Incidental musk - music used in a film or play as a background to create or enhance a particular atmosphere.

Mood Board

Shots are an important part of the music video they show you everything that is happening. There are so many shots for so many different things, an extreme close up would mostly be used to show emotion where as a long shot would be used to show what everyones doing.

I have selected these pictures of the artist because the songs they produce are some of my ideas for my final piece. It includes artists such as Bruno Mars, Eminem and Taylor Swift.

A huge part of a music video is the setting this could be from a plain room, to on the stage at a festival or even a beach. The setting is telling us where its based and can relate to a story they are trying to tell us e.g Route 24 with My Love is filmed in a night club, without the setting it wouldn't make sense.

These pictures above are relevant to the type of music video because the pictures are all from videos that are either narrative or performance based. I have done this on purpose so when I come to do my music video, my music video will be both performance and narrative based where the main singer will be singing in a dark room with a light on him. Some songs such as 'Read All About It, Professor Green' which has a very deep meaning to it and gives you an easy structure on where to film due to the lyrics telling in some ways a story of struggle.

Props

There are hundreds of props that could be used in a music video usually different genres have stereotyped props that they will include such as an indie genre song usually includes a guitar, a rap song will include money and a pop song will include a microphone etc.


Costume



 Costume tells the audience a lot about the genre for example in a rap song the costume usually includes the main rapper in baggy clothes with a lot of heavy gold necklaces and rings and will include black clothes with the odd few colours, they will have unusual makeup or face painting on and black finger nails.

PARRI$ in “Fiyah”Hop on the athleisure-glam wave with this PARRI$-inspired look. Taking streetwear above and beyond, the singer and choreographer glamorizes sportswear, mixing staple pieces with fishnets, chokers, and chunky accessories. Say goodbye to basic with this curated costume.

Music video analysis

Forms and Conventions


Genre - R&B

Video - Dealing

Singers - Eric Roberson
               Lalah Hathaway

Date - 2009

Type of video - performance and narrative based                   music video.



Adherence to an R&B music video.
Conventions,

• Starts off with a slow paced beat but then kicks in with a faster based beat when the song gets further in.
• Use of close ups of artists faces.
• Variety of camera angels and techniques, e.g close ups, establishing shots, medium shots, long shots, point of view shot.
• Variety of editing techniques e.g split screen, jump cuts, strobe effects, shot reverse shot, slow motion.
• Stylish clothing and sunglasses.
• Dancing individually ( no specific dance routine ).
• Use of props.

Representation



During Wests line 'this is bad, real bad, Michael Jackson', Hilson is shown mouthing the lyrics and grabbing her crotch in a Jackson-esque main. The line were referring to Michael Jackson's song 'bad'.







As well as throughout this music video the jewellery and expensive shoes worn by the artists in the music video. Represents the wealth and high status. These are the conventions of R&B and Hip-Hop.

All three main-stream artists are represented as high status and portrayed as successful people with lots of money, and showing that this industry of music and songs can get you what you want.


Institutions

Music video institutions are companies who helped produce and fund music videos for their singed music artist, in which we as an audience watches these music videos nearly everyday as we are intrigued to see what new music videos are starting trends on YouTube.

EMI music
Sony music
Universal music
Warner music


EMI is one of the best leading music institutions in the world, EMI brings the artist and fans together by driving action and creating value wherever music is to be experienced. EMI have artists such as The Beatles, Coldplay, Gorillaz, David Guetta and many more. EMI provides for independent labels and artists, with a global menu of commercial services and seamless access to expanding range of revenue streams.

Sony music has a worldwide distribution access for music artist who want to be well-known around the globe, this consists of artists promoting their music in different countries around the world



Music video institutions are companies who helped produce and fund music videos for their singed music artist, in which we as an audience watches these music videos nearly everyday as we are intrigued to see what new music videos are starting trends on YouTube.

EMI music
Sony music
Universal music
Warner music


EMI is one of the best leading music institutions in the world, EMI brings the artist and fans together by driving action and creating value wherever music is to be experienced. EMI have artists such as The Beatles, Coldplay, Gorillaz, David Guetta and many more. EMI provides for independent labels and artists, with a global menu of commercial services and seamless access to expanding range of revenue streams.











Sony music has a worldwide distribution access for music artist who want to be well-known around the globe, this consists of artists promoting their music in different countries around the world to attract a good fan-base that will mainly stock behind them throughout their career.















Universal music group is the worlds largest music content company with market positions, in the recorded music. The recorded music business discovers and develops recording artist and then markets and promotes their music across a wide range of platforms.












For Warner musics side list of new stars and legendary artist, Warner music group is the home to a collection of the best artist and well known record labels in the music industry. Warner music groups artists include James Blunt, Paramore, Kid Rock, Bruno Mars and many more.




Codes and Conventions

The codes and conventions of music videos are the different techniques used to construct meaning in them. As well as these techniques can also be divided into two types which are, technical and symbolic.

Technical Techniques

Technical, how meaning is conveyed using technical equipment, such as the way the camera angles are used, different types of shots, sound either diegetic and non-diegetic sound, the pace and style of editing, and the genre.

Symbolic Techniques

Symbolic techniques are ways of showing meanings beyond when you can see for example through, facial expressions, gesture, poses and mis en scene.

Reasons

The audience can become familiar with a particular genre, as they get used to recognising the different conventions within a genre, it provides a structure that the audience can understand. To ensure the lyrics of the song fit with the video, of how we'd expect it to be.

Codes, Conventions

The conventions of a music video vary depending on genre of music. However, the general conventions include,
The style
The camera
The editing technique
The sound (non diegetic and diegetic)
Mis en scene - props, lighting, costume, hair and makeup, location/setting and colours.
Notions of looking - stereotyping

Props

In most music videos sometimes props are used to illustrate the narrative, and when linking the lyrics with visuals, props are commonly used. The props in a music video add to the entertainment side, and can be used in a fun imaginative way. One music video that uses props to make the video more entertaining is 'Marshmello, Find Me'










Costume

The costume is usually used to represent certain characters in different ways. Different artist would also wear different clothes to represent what they are portraying in the music video. An example of this is with Lady Gaga's music video, she often would wear a lot of dramatic clothing to go with her extravagant image, one being 'Bad Romance'
















Hair and Makeup 


The way an artist is, is done for a purpose, it can also show a characters personality, or be done as a way of attaching the audience. Depending on the target audience. Hair and Makeup is just about style and fashion and whats in, at the current period of time. Its important that the appearance of the artist or actor is of a good quality as they will be looked at by us, the audience. Hair and makeup can be displayed in many different ways which can give of many different ideas for different reasons,.





Location

The location, and scene of a music video can not only show the audience were the artist is, but also can decide on the genre, for instance locations for instance the beach or in a car or at a party. These sort of locations you would usually find in a dance filmed in a street, or modern house. An example is 'Drake, Headlines' the location is very much hip hop related, and you can tell the difference between this video to a pop video.