Music video analysis

Forms and Conventions


Genre - R&B

Video - Dealing

Singers - Eric Roberson
               Lalah Hathaway

Date - 2009

Type of video - performance and narrative based                   music video.



Adherence to an R&B music video.
Conventions,

• Starts off with a slow paced beat but then kicks in with a faster based beat when the song gets further in.
• Use of close ups of artists faces.
• Variety of camera angels and techniques, e.g close ups, establishing shots, medium shots, long shots, point of view shot.
• Variety of editing techniques e.g split screen, jump cuts, strobe effects, shot reverse shot, slow motion.
• Stylish clothing and sunglasses.
• Dancing individually ( no specific dance routine ).
• Use of props.

Representation



During Wests line 'this is bad, real bad, Michael Jackson', Hilson is shown mouthing the lyrics and grabbing her crotch in a Jackson-esque main. The line were referring to Michael Jackson's song 'bad'.







As well as throughout this music video the jewellery and expensive shoes worn by the artists in the music video. Represents the wealth and high status. These are the conventions of R&B and Hip-Hop.

All three main-stream artists are represented as high status and portrayed as successful people with lots of money, and showing that this industry of music and songs can get you what you want.


Institutions

Music video institutions are companies who helped produce and fund music videos for their singed music artist, in which we as an audience watches these music videos nearly everyday as we are intrigued to see what new music videos are starting trends on YouTube.

EMI music
Sony music
Universal music
Warner music


EMI is one of the best leading music institutions in the world, EMI brings the artist and fans together by driving action and creating value wherever music is to be experienced. EMI have artists such as The Beatles, Coldplay, Gorillaz, David Guetta and many more. EMI provides for independent labels and artists, with a global menu of commercial services and seamless access to expanding range of revenue streams.

Sony music has a worldwide distribution access for music artist who want to be well-known around the globe, this consists of artists promoting their music in different countries around the world



Music video institutions are companies who helped produce and fund music videos for their singed music artist, in which we as an audience watches these music videos nearly everyday as we are intrigued to see what new music videos are starting trends on YouTube.

EMI music
Sony music
Universal music
Warner music


EMI is one of the best leading music institutions in the world, EMI brings the artist and fans together by driving action and creating value wherever music is to be experienced. EMI have artists such as The Beatles, Coldplay, Gorillaz, David Guetta and many more. EMI provides for independent labels and artists, with a global menu of commercial services and seamless access to expanding range of revenue streams.











Sony music has a worldwide distribution access for music artist who want to be well-known around the globe, this consists of artists promoting their music in different countries around the world to attract a good fan-base that will mainly stock behind them throughout their career.















Universal music group is the worlds largest music content company with market positions, in the recorded music. The recorded music business discovers and develops recording artist and then markets and promotes their music across a wide range of platforms.












For Warner musics side list of new stars and legendary artist, Warner music group is the home to a collection of the best artist and well known record labels in the music industry. Warner music groups artists include James Blunt, Paramore, Kid Rock, Bruno Mars and many more.




Codes and Conventions

The codes and conventions of music videos are the different techniques used to construct meaning in them. As well as these techniques can also be divided into two types which are, technical and symbolic.

Technical Techniques

Technical, how meaning is conveyed using technical equipment, such as the way the camera angles are used, different types of shots, sound either diegetic and non-diegetic sound, the pace and style of editing, and the genre.

Symbolic Techniques

Symbolic techniques are ways of showing meanings beyond when you can see for example through, facial expressions, gesture, poses and mis en scene.

Reasons

The audience can become familiar with a particular genre, as they get used to recognising the different conventions within a genre, it provides a structure that the audience can understand. To ensure the lyrics of the song fit with the video, of how we'd expect it to be.

Codes, Conventions

The conventions of a music video vary depending on genre of music. However, the general conventions include,
The style
The camera
The editing technique
The sound (non diegetic and diegetic)
Mis en scene - props, lighting, costume, hair and makeup, location/setting and colours.
Notions of looking - stereotyping

Props

In most music videos sometimes props are used to illustrate the narrative, and when linking the lyrics with visuals, props are commonly used. The props in a music video add to the entertainment side, and can be used in a fun imaginative way. One music video that uses props to make the video more entertaining is 'Marshmello, Find Me'










Costume

The costume is usually used to represent certain characters in different ways. Different artist would also wear different clothes to represent what they are portraying in the music video. An example of this is with Lady Gaga's music video, she often would wear a lot of dramatic clothing to go with her extravagant image, one being 'Bad Romance'
















Hair and Makeup 


The way an artist is, is done for a purpose, it can also show a characters personality, or be done as a way of attaching the audience. Depending on the target audience. Hair and Makeup is just about style and fashion and whats in, at the current period of time. Its important that the appearance of the artist or actor is of a good quality as they will be looked at by us, the audience. Hair and makeup can be displayed in many different ways which can give of many different ideas for different reasons,.





Location

The location, and scene of a music video can not only show the audience were the artist is, but also can decide on the genre, for instance locations for instance the beach or in a car or at a party. These sort of locations you would usually find in a dance filmed in a street, or modern house. An example is 'Drake, Headlines' the location is very much hip hop related, and you can tell the difference between this video to a pop video.