Target Audience

Demographics.

A demographic is a set of objective characteristics that describe a group of people. People who are willing to listen to or watch your music video. Those characteristics include things like age, gender, class, ethnicity, sexuality, location, and sometimes education and lifestyle. The most important characteristics is age.






Psychographics.

Psychographics segmentation divides the market into groups based on social class, lifestyle and personality characteristics. One example of a life style classification model, is that developed by the advertising agency, Young and Rubican.






Young and Rubican,
The explorer, driven by a need for discovery and a challenge.

The aspirer, materialistic/care more about what others think.

The succeeder, self confidence, strong goal orientation and organised.

The reformer, values their own independence judgement and materialistic.

The mainstream, largest group, core need is security, live in a daily routine.

The struggler, seek escape, live for today, few plans tomorrow.

The resigned, aim to survive, predominantly of all areas.